For eight minutes and 46 seconds Nickelodeon, along with several other Viacom networks, paused their regular programming schedule in solidarity of the Black Lives Matter movement and to honor the life of George Floyd, an unarmed black man murdered by Minneapolis police.
The intentional cable interruption, which aired on Monday (June 1), lasted the amount of time police officer Derek Chauvin pressed his knee on George's neck, which resulted in his death.
“You have the right to be seen, heard, and respected as a citizen of the world," Nickelodeon said in a statement, which they titled, Nickelodeon Declaration of Kids' Rights," ahead of their cable blackout. "You have the right to a world that is peaceful. You have the right to be treated with equality, regardless of the color of your skin. You have the right to be protected from harm, injustice, and hatred. You have the right to an education that prepares you to run the world. You have the right to your opinions and feelings, even if others don’t agree with them.”
While some parents shared complaints about the message, many expressed gratitude for Nick's strong stand against racial injustice.
See some of the responses below!
Photo: Getty images